Search Engine Optimization (SEO)
So what are some of the things that can improve a website’s SEO? It is important to understand that one of the things that makes SEO a challenge is that the answer to this question always depends on the search engines and their latest algorithms. With that in mind, here are some of the most important things for SEO strategists and marketers in general to understand how SEO works today, from Moz’s “Beginner’s Guide to SEO”:
Content Indexing – It’s important to allow search engines to clearly “read” your site’s content, by doing things like adding alt text for images and text captions for video and audio content.
Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things an SEO specialist can do to properly format links, URLs, and sitemaps to make them more accessible to site crawlers.
Keywords and keyword targeting – Proper implementation of your keywords, i.e. the search terms for which you want your site to be found, in your content and titles is an essential component of SEO. It is no longer a good practice to “stuff” your content with as many keywords and variations of keywords as possible. Writing high-quality content that uses keywords in the headers and sometimes crawlable page content is a best practice and will help your pages rank higher in search results.
Having a company website is just as important as having a store, an office or a phone number. Research finds that 6 in 10 customers expect brands to have online content about their business. Why wait any longer? Your customers are looking for you! If you own or run a business that hasn’t taken that step into the online world, here are 10 reasons that will make you wonder why you haven’t done it sooner.
online 24/7 –Having a website means that customers can always find you, anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.
Information Sharing – In its simplest form, a website provides a quick and easy way to communicate information between buyers and sellers. You can list business hours and contact information, display photos of your site or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing customers.
Reduced costs –In addition to simply displaying information, you can also use your website to sell goods and services directly to consumers, in some cases eliminating the need to use traditional stores that incur significant operating costs (staff salaries, rent, utilities). For example, but not limited). Eliminating these overhead costs will also allow you to lower your prices, giving your business a real competitive advantage.
Social Media Marketing
This includes everything the company does through social media channels. Almost everyone knows about social media, but marketers must approach social media with an integrated and strategic approach. Social media marketing goes beyond creating posts for social channels and responding to comments.
To be effective, efforts must be coordinated and consistent rather than an afterthought. To help keep posts consistent, there are many online tools available for automating and scheduling social media posts, although marketers should only use automation as a tool, not as a “set it and forget it” solution. Users will quickly find out if there is a real person behind the posts.
Social media marketers should not be in a separate silo from other marketing jobs. Social marketers must work with the company’s broader marketing team to coordinate their messaging across all platforms, online and offline, so that every part of the brand tells the same story.
Analytics is an essential part of social media marketing. Social media marketers must also be adept at analyzing the performance of their posts and creating strategies based on that data. It is important to measure the performance of your existing social media posts before embarking on implementing your new strategy.